| Media |
The art of direct marketing at TAC TIC direct is about
using different media to enrich your relationships with your
donors. More than ever, donors are demanding to receive information
in a way that's convenient for them – either by mail,
e-mail, over the phone, or by Internet.
Moreover, every media is an opportunity to diffuse your message out to your
donors and potential donors and strengthen its impact. The strategic
use of each method of communication will serve to capture the
public's attention and maximise your Campaign results.
| Direct Mail |
Direct-mail solicitation is the media most often used by non-profit organizations to communicate with donors. Of all media, direct mail normally generates the best results in terms of response rate and funds collected.
At the heart of any solicitation package, and any direct marketing strategy, is a personalized letter. It is the essential element used to communicate with donors.
For over 15 years, TAC TIC direct has placed the
emphasis on direct-mail solicitation for the programs we've
developed for dozens of our clients. No matter the Campaign
you wish to promote or the target audience you want to reach,
TAC TIC direct will show you how direct mail can
make an impact on your communication strategy and your bottom
line.
| Telemarketing |
Telemarketing is about using the art of conversation to sell your cause. Both telemarketing and voicemail can contribute significantly to your Campaign and complement your direct-mail solicitation. Used judiciously, it can be a profitable extension of your communication to donors.
TAC TIC direct works in conjunction with our call-centre partners to develop and supervise your telemarketing and/or voicemail communications. We can advise you on the best industry practices available, including:
- thank-you and appreciation calls
- surveys and information updates
- a heads-up or follow-up to a direct-mail offer
- solicitation during an emergency or crisis
- raising awareness for a particular need
| Internet Tactics |
Today, organizations must take advantage of the Internet,
which offers powerful leverage for achieving their name recognition,
mobilization and fundraising objectives.
More than ever, it is essential to consider electronic means
of communication (electronic newsletters, alerts, donation
and mobilization appeals, websites, etc.) in the development
of a complete and integrated sequence of communications aimed
at achieving results.
In collaboration with digital media experts, TAC TIC direct
has developed a structuring Internet approach allowing its
clients to:
-
Adopt a vision and a clear, structured Internet plan adapted to their specific needs.
- Maximize the impact and the results
of the mobilization and fundraising actions by judicious
deployment of Internet operations complementary to admail
and telemarketing tactics.
