| Our mission |
TAC TIC direct is an agency dedicated entirely to helping non-profit organizations raise awareness and funds through direct marketing. We plan, develop, create, and carry out communications and fundraising programs aimed at individual donors – diffusing the message through direct mail, telemarketing and electronic media. We’ve been serving the non-profit sector for over 15 years.
Founder and president Roger Gaudet believes that the art of direct marketing is at the very heart of the science of fundraising. “We take a rigorous approach to direct marketing – using the right tools to elaborate the objectives, develop strategies and analyse results.”
What’s important to the person we’re addressing – whether by letter or e-mail – is the quality of the argument, the pertinence of the offer and the satisfaction of being recognized. In order to move a donor to give, we must first convince them that they really can make a difference.
What drives the team at TAC TIC direct is finding new and better ways – including new media – to enhance the personalized, one-to-one relationship between our clients and their donors.
TAC TIC direct is a member of:
- The Relationship Marketing Association (RMA)
- L’Association des professionnels en gestion
philanthropique (APGP)
- The Association of fundraising professionals (AFP)
TAC TIC direct is accredited by Emploi-Québec as a training organization.
The Relationship Marketing Association (RMA) has recognized the quality of TAC TIC direct's work with the following awards:
- RMA Certificate of Excellence (2003) – Amnistie internationale
- RMA Certificate of Excellence (2000) – Amnistie internationale
- RMA Flèche d’or 14 carats (1998) – Médecins Sans Frontières
- RMA Flèche d’or – Jury’s choice (1998) - Médecins Sans Frontières
- RMA Certificate of Excellence (1998) – Multiple Sclerosis Society of Canada
