| Our mission |
TAC TIC direct is an agency dedicated entirely to
helping non-profit organizations raise awareness and funds through
direct marketing. We plan, develop, create, and carry out communications
and fundraising programs aimed at individual donors –
diffusing the message through direct mail, telemarketing and
electronic media. We’ve been serving the non-profit sector
for over 15 years.
Founder and president Roger Gaudet believes that the art of
direct marketing is at the very heart of the science of fundraising.
“We take a rigorous approach to direct marketing –
using the right tools to elaborate the objectives, develop strategies
and analyse results.”
What’s important to the person we’re addressing
– whether by letter or e-mail – is the quality of
the argument, the pertinence of the offer and the satisfaction
of being recognized. In order to move a donor to give, we must
first convince them that they really can make a difference.
What drives the team at TAC TIC direct is finding
new and better ways – including new media – to enhance
the personalized, one-to-one relationship between our clients
and their donors.
TAC TIC direct is a member of:
- The Relationship Marketing Association (RMA)
- L’Association des professionnels en gestion philanthropique
(APGP)
- The Association of fundraising professionals (AFP)
TAC TIC direct is accredited by Emploi-Québec
as a training organization.
The Relationship Marketing Association
(RMA) has recognized the quality of TAC TIC direct's
work with the following awards:
- RMA Flèche d’or (2008) – Amnesty International
- RMA Certificate of Excellence (2003) – Amnistie
internationale
- RMA Certificate of Excellence (2000) – Amnistie
internationale
- RMA Flèche d’or 14 carats (1998) –
Médecins Sans Frontières
- RMA Flèche d’or – Jury’s
choice (1998) – Médecins Sans Frontières
- RMA Certificate of Excellence (1998) – Multiple Sclerosis
Society of Canada
