| Communications and Fundraising Programs |
TAC TIC direct will help you plan and create your communications and fundraising programs. By providing donors with different ways to give at strategic moments in their relationship with your organization, you’ll encourage them to renew and even increase their donation.
We’ve developed different programs to respond to the different ways donors can choose to give. Each program below provides clear arguments and objectives to obtain the donor’s support:
| Annual Giving |
An annual campaign is made up of two programs: one designed to recruit new donors, and the other designed to renew and increase the loyalty of donors already in your database. The success of these programs depends on the development of an annual communication sequence, solid strategic and creative arguments, and a series of integrated mailings/solicitations.
TAC TIC direct looks to find new ways to improve the results of your program’s average gift, response rate and gift frequency. In order to develop the best possible annual program, the dedicated team assigned to you will:
- develop an annual strategic approach using powerful, mobilizing arguments
- establish a financial objective for the year as well as for every mailing
- identify the target audience for each mailing
- analyse campaign results
- make recommendations and/or modifications to strategies, as needed
| Monthly Giving |
Monthly donors are by far your organization’s most devoted allies. But have you succeeded in converting all those who are ripe for this type of program? Have you found a strategy to recruit monthly donors from the public at large?
The elevated average annual gift of monthly donors, together with their exceptional loyalty, makes this group the most loyal and lucrative in your database. We estimate that their lifetime value is 5 to 8 times that of regular donors.
TAC TIC
direct can help you develop a winning monthly giving program, along with a special solicitation designed to convert regular donors over to this more mutually beneficial way of investing in your cause.
| Intermediate and Major Gifts |
Upgrading donors to these two very important groups can have a significant influence on the future of your financial development.
TAC TIC direct will identify the candidates from your database who are most likely to significantly increase their support. We will then develop a set of arguments to entice them to join one of these new gift-giving groups – all while respecting the parameters of your program and your donors.
These donor groups can also be solicited using a combination of media, such as mailings, telemarketing and e-mail.
| Planned Giving |
A Planned Giving program provides both your organization and your donors with exceptional benefits.
On the one hand, you solicit significant gifts in the form of charitable bequests, annuities, gifts of life-insurance policies, charitable remainder trusts, and gifts of residual interest. On the other hand, your donors will benefit from tax advantages as well as being able to make a bigger gift than they may have ever thought possible.
Once you decide how a Planned Giving program can fit into your organization, TAC TIC direct can help you to:
- target potential donors using the right media and tools
- determine a communication strategy
- create a unique program with persuasive arguments to give
More than any other type of program, Planned Giving necessitates that you determine your organization’s long-term vision. It will also, however, make up a significant portion of your organization’s revenue.
