| Strategic Planning |

Long-term planning is key to obtaining long-term results. By helping you define a clear vision and an action plan, TAC TIC direct will develop both an annual Campaign plan and a Strategic Argument for each, individual operation.

To determine the best strategy for your organization, we will analyse:

• the general public’s perception of your organization and its mission
• the quality and structure of services offered to donors
• your current direct-marketing program (if applicable)
• results of past direct-marketing operations (if applicable)
• your donor database
• the methods used to welcome new donors
• your growth objectives
• your available budget
• etc.

A thorough analysis of these points will enable TAC TIC direct to put together a three- to five-year strategic plan for your organization that will include general orientations, as well as growth objectives and strategies to achieve them.

From here, we’ll develop an annual plan that will outline the series communications (mail, telemarketing and/or electronic media) to donors that we recommend for the year. This plan will also include forecasted results and performance indicators, including: volume of solicitation, response rate, average gift, revenues, expenses, ROI, etc.

| Database Analysis and List Selection |

Database Analysis

At the heart of any Campaign’s success is a thorough analysis of your database. What indicators do you use to identify donors? How do you segment the donors within your database? TAC TIC direct will help you group donors together by behaviour in order to:

• target the right donors at the right time
• develop tailor-made communications for each donor segment
• select the right combination of media to reach donors

The Program Manager assigned to your organization will help you analyse your performance indicators and modify strategies accordingly. To do this, TAC TIC direct will analyse and compile the results of each operation at the end of every year to determine how well your program is evolving.

List Selection

As a list broker, TAC TIC direct can also provide you with recommendations on the best available lists for your acquisition Campaigns. We will also track the results of each list to monitor how it evolves over time.

| Creative Work |

TAC TIC direct will assign a Copywriter and Graphic Artist to your organization – a team that will work to bring your mission to life.

Working in conjunction with a Program Manager, the creative team will use their direct-marketing expertise to transform strategies into creative messages aimed at encouraging donors to act. Each concept will capture the mailing’s unique challenges, and your Copywriter will tailor each personalized piece to the different donor segments within your database – all in an effort to strengthen your relationship with donors and increase donor loyalty.

TAC TIC direct can also adapt your program into French or English. More than merely translating, we’ll adapt your message to each audience in order to reflect linguistic, cultural or other differences. We may also suggest different concepts for each audience, depending on the particular challenges at hand.

| Production |

TAC TIC direct’s turnkey services include the complete production of every aspect of your Campaign – on time and on budget. This includes:

• forecasting budgets
• database processing
• coding letter-carrier walks
• printing documents
• lasering
• insertion

The Production Director will work with the team assigned to your organization in order to determine the most professional, cost-effective way to produce your mailing. We also work with suppliers who are selected for their ability to provide you with:

• the best prices
• rigorous quality control
• a quick and efficient turnaround

Because TAC TIC direct prints millions of mailings every year, you will benefit from competitive prices that are the result of volume and long-standing relationships with our suppliers.

| Donor Relations |

Many organizations handle response tracking internally, while others prefer to outsource the compilation of results to an outside supplier. However you’ve chosen to manage your Campaigns, TAC TIC direct can help you optimise your resources in order to collect as much information as possible from your donors – while strengthening your relationship with those who support your cause.

We can help you to:

• develop a system for gift entry and management
• produce reports for individual Campaigns and performance indicators
• set up a system to quickly respond to donors’ inquiries (including questions, complaints, file updates, etc.)