| Our Values |
Respecting the values of philanthropy
TAC TIC direct understands the difficulties facing non-profit organizations today, and shares their fundamental values. We also adhere to each client’s unique mission, and translate their activities into projects and arguments that will compel donors, and the general public, to give.
Our approach to direct marketing is about creating an ongoing relationship between non-profit organizations and their donors. Fundraising is not only about raising money, it’s also about educating and interacting with donors while taking into consideration what persuades them to give.
A partnership based on collaboration and best practices
Over the last 15 years, TAC TIC direct has amassed a wealth of experience working with non-profit organizations in such sectors as health, international co-operations, education, environment, and human rights. Our goal is to share that experience with our clients in order to ensure only the best possible practices of the industry are used.
We will undertake to understand your unique needs, determine your potential and create a strategic development plan. Our partnerships are about sharing values and a common vision.
Long-term planning and integration
TAC TIC direct believes that successful fundraising comes from developing long-term communications plans – ideally between three to five years. Each plan must contain clearly identified objectives, detailed activities and realistic financial goals, and have a plan of action with fixed dates for every operation.
We believe that the best way to fundraise is to ensure every branch of a non-profit organization works together with a common message and goal – from the department of communications, to programming and administration.
An organization’s cohesive partnership, together with coherent arguments, is key to ensuring an integrated message – which will in itself help win the support and participation of the general public.
Creativity
At TAC TIC direct, creativity is at the heart of communication, linking together the art and science of direct marketing. We produce mailings that:
- are creatively diverse, positive and mobilizing
- present authentic messages and images
- present compelling, coherent arguments for the donor to give
- are the result of creative strategies that reflect the target audience and objectives – to produce results that can be measured
