For over 20 years, Tactic Direct has been devoted to helping non-profit organizations bring their mission to life. Our unique expertise enables us to provide these organizations with the strategic support they need to inspire donors to act—and increase their bottom line.

Working only with non-profit organizations, we’ve honed our talents to put together thousands of innovative campaigns and raise significant funds. We’ve also made it our priority to take full advantage of new communication media—such as email and text messaging—to reach out to donors. The outcome? Acquisition, loyalty and fundraising campaigns that yield increased results.

For non-profit organizations, inspiring donors to make a gift doesn’t always come easy. That challenge is made even more difficult now that supporters, volunteers and donors are being solicited by new media at every turn. More and more organizations are using every means of communication possible to reach your donors—from direct mail to telemarketing, email, websites, text messages, social networks, and more. Fundraising is more complex than ever.

That’s where multichannel marketing comes in. The strategic, carefully sequenced use of every form of communication is key to the success of any fundraising campaign. This is how we reach out, educate, raise awareness, and inspire donors to act—all with the goal of increasing their financial support. More than ever, non-profit organizations are using this approach to ensure the long-term growth of their database and increase their ROI.

That’s where Tactic Direct comes in.

To help optimize your programs and your results, we’ll provide you with turnkey multichannel marketing solutions. You’ll benefit from:

• our in-depth knowledge of every channel of relationship-marketing communication, from direct mail to telemarketing, the Web, and more
• our intimate understanding of donor behaviour, based on age group and/or the communication channels used to reach them
• our strategic ability as well as our creative, analytical and technical know-how—which, together, generate innovative, profitable multichannel campaigns that work

Tactic Direct puts multichannel marketing to work for you

As an agency devoted solely to the non-profit sector, our goal is simple: to maximize the results of your fundraising campaigns while ensuring the long-term growth of your donor database—all through the use of multichannel marketing.

This means you’ll always reach:

• the right person
• at the right time
• with the right message
• through the right channels of communication

Tactic Direct will help your organization make the most of your relationship with every supporter, volunteer and donor using a three-tiered approach: multichannel marketing, developing communication that moves people and datamining. Together, these strategies work to renew donors’ loyalty to your cause and systematically increase their financial support.

Tactic Direct’s multichannel marketing strategy is a highly structured approach to communicating with donors. Every fundraising campaign is carefully planned, created and carried out using a combination of different media channels. This approach enables us to tailor our communications based on donor behaviour, while offering a series of complementary messages through different channels—such as direct mail and telemarketing—to ensure we reach our target audience.

Creating communication that moves people is the art of developing a relevant, engaging case for support adapted to every target audience and communication channel. The communication developed may take the form of a personalized letter, telemarketing script, voice message, text message, email, e-newsletter, campaign microsite, Web video, and more. What’s key is having a case for support that’s pertinent and delivers complementary messages though an organized, multichannel sequence of communications.

Datamining is used to carefully analyze your supporter and donor database in order to pinpoint just when and where you can strengthen your relationship and solicit their support. We provide you with an analysis of donor behaviour and loyalty in order to identify donor segments, set realistic campaign goals, determine what your case for support should be, and select which communication channels to use.

Following every campaign, we’ll carefully and systematically analyze results in order to determine what worked, better understand each targeted donor segment and identify new sources of potential growth. By analyzing your campaign results based on the performance of each channel, donor segment, communication sequence, and so on, we can provide you with the essential data you need to enrich your database, model the data and plan future campaigns.

Developing campaigns using these three communication tools has helped our clients acquire new donors, retain existing donors and grow donations within the gift-giving pyramid—all to increase the profitability of their fundraising campaigns.