When it comes to relationship marketing, Tactic Direct has the know-how, the experts and the services you need to reach your donors through every communication channel—from direct mail to telemarketing and the web.

In fact, our goal is to provide you with key strategies and turnkey campaigns that meet your organization’s unique needs and challenges. By communicating a unified message through complementary channels of communication, we’ll help you grab people’s attention, strengthen your relationship with donors and maximize results.

Direct Mail

Tactic Direct has over 20 years of expertise in direct-mail solicitation, and we’ve become experts at personalizing every donor segment in order to inspire donors to give—be it through acquisition, renewal or conversion campaigns.

Our in-depth understanding of donor behaviour enables us to tailor your message to ensure every donor feels recognized and personally involved in your cause. We also create personalized, engaging communication that will inspire supporters and donors alike to make a donation.

Our in-house services are turnkey and we take care of every step of production by working with long-time and experienced suppliers.

Telemarketing

Reaching the right person at the right time with the right message sometimes requires having just the right individual at the other end of the line. At Tactic Direct, our extensive telemarketing experience led us to start our own, in-house telemarketing department—grouping together a team of experienced agents whose sole purpose is to reach out to your donors in order to reinforce their relationship with you, make them feel like an integral part of your cause and solicit their support.

Our Donor Contact Centre is a unique telemarketing service, for non-profit organizations only. We offer you:

• telephone follow-ups to a direct-mail piece
• reactivation of one-time or lapsed monthly donors
• conversion to annual or monthly donations
• telephone follow-ups to peer-to-peer campaigns
• emergency appeals
• qualification calls for major and planned giving programs
• welcome and thank-you calls to new donors
• thank-you calls to donors who went above and beyond
• donor surveys

Note that our Donor Contact Centre adheres to all ethical regulations as set out by professional philanthropy associations such as the Association of Fundraising Professional (AFP) and the Association des professionnels en gestion philanthropique (APGP) as well as relationship marketing associations like the Relationship Marketing Association (RMA).

For high-volume telemarketing campaigns, Tactic Direct works in collaboration with our partner call centres, which have the capacity to handle large call volumes in a short period of time. Rest assured that we remain responsible for every strategic and creative aspect of the campaign (from budgets to targeted donor segments, scripts, call sequence, and tests), and will maintain a tight hold on quality control (via call monitoring, providing feedback to call agents, continuous analysis of results, and so on).

Web and Interactive Communication

The web has become one of the most vital means of communication with donors—and all non-profit organizations need to ensure a strong, relevant web presence and use the Internet to strengthen their relationship with supporters, donors and volunteers.

Tactic Direct has long known about the importance the web plays in donors’ gift-giving decisions, and we made it a priority to extend our expertise to the many online tools that can be used to raise awareness of your cause, connect with donors and enhance your bottom line.

The facts speak for themselves: adding online communication to your multichannel media mix is a simple, effective strategy that donors have come to appreciate.

However, a web presence must be more than just window-dressing for an online donation form. Your website must incorporate your organization’s mission and provide ample room for donors to be interactive, inspired and prompted to give.

Because every organization is different, every non-profit website must be unique—and Tactic Direct has the experts on hand to ensure your website is the perfect fit for your particular cause. We’ll start by asking key questions: Are you making optimal use of your website and the way it’s navigated? Does your organization use the right interactive tools, such as e-newsletters? Are you taking full advantage of email and social networks? Do you have staff on hand to keep your website up-to-date and manage interactive communications?

To help you get the most out of your online experience and make it profitable, the online experts at Tactic Direct can:

• identify your active online users and determine their potential for becoming involved, gift-giving donors
• review and edit key web pages and forms
• recommend effective strategies for collecting email addresses and optimizing your list
• create online tools (such as an e-newsletter with engaging content)
• put together campaign and fundraising microsites
• develop or optimize peer-to-peer websites
• recommend a strategy to optimize your presence online, including how to successfully use social networks

To find out how to make the most of every means of communication within a multichannel strategy, contact Martin Goyette at 514-528-5252 extension 214 or at .