Tactic Directprovides you with a complementary range of turnkey direct-mail, telemarketing and web services—all to help your organization deliver successful campaigns, raise awareness of your unique mission and increase vital revenue.

That’s why we offer clients a multichannel approach to marketing, using every means of communication possible to reach and engage donors and solicit their financial support.

What’s more, a multichannel approach not only helps ensure your bottom line, it also enables you to glean as much information as possible about your donors in order to further develop your relationship with them. Whether it’s discovering a donor’s particular preferences or finding a better way to get in touch (by phone or email, for example, as opposed to mail), building your donor database has become a critical key to success in today’s changing world of relationship marketing.

Tactic Direct’s carefully tested method uses four unique, complementary processes to get the job done: planning, creating, executing, and analyzing. We work hand-in-hand with you all the way in order to ensure we continue to meet your needs, challenges and objectives.

Planning

A structured, detailed action plan will start the campaign ball rolling—taking into careful consideration your organization’s needs and the campaign’s potential. Our dedicated planning team will put together a plan that will:

• analyze your organization’s current position, including:
  • reviewing past and ongoing strategies and programs
  • an exhaustive analysis of past results
  • a look at communication content (direct mail, email, telemarketing scripts, etc.)
  • a detailed analysis of your database (donor file)
• outline new objectives and strategies for every program, including:
  • donor acquisition
  • renewal and loyalty
  • gift-level upgrades (converting to monthly donations, major gift, planned gift, etc.)
• establish budgets, predicted results and returns on investment.

Ideally, we will plan programs on a 3-year basis—especially if we’re using a multichannel approach, which has proven to generate the best results over the long term.

Creating

Once we’ve put together your communication plan, our creative team will then bring your program to life—giving every communication in the multichannel strategy an adapted look and feel, designed to attract donors’ attention, engage their interest and prompt them to give. From direct mail to telemarketing and the web, the creative concept will use compelling, complementary arguments to deliver your message with impact.

For every campaign, we will put together a multichannel strategic and creative brief outlining:

• target donor groups
• donor engagement and fundraising objectives for every segment
• creative concepts and key arguments
• communication channels to be used to reach donors
• the ideal time(s) to contact donors
• the sequence in which communication channels will be used

Executing

A perfectly put-together plan and compelling creative will do little to generate results if a campaign isn’t carefully executed.

That’s why, at Tactic Direct, we’re sticklers for details—rolling out every campaign with a watchful eye to ensure your investment nets a return. Over the last 20 years, we’ve learned just where potential pitfalls lie, and we use our in-depth knowledge of every communication channel to watch for technical, operational and other glitches.

We’re committed to working proactively with your organization in order to ensure every detail is taken care of, every step of the way. Rest assured that attention to detail is part and parcel of what we do, ensuring the seamless, successful execution of every campaign.

Analyzing

Knowing why your donors behave the way they do is the key to success behind today’s multichannel marketing strategies. Finding out just what communication channel a donor responds to, and when, gives you vital information to enrich your relationship with them.

Tactic Direct is passionate about analyzing and compiling results over the short-, medium- and long-term life of a campaign. We conduct an ongoing analysis of every program, campaign and communication channel, as well as every target donor group—and, in multichannel strategies, every communication mix and sequence.

The result of this extensive research is invaluable: you’ll come to better understand your donors’ behaviour, enabling you to develop profitable strategies, enhance your donor database and increase revenue. A year-by-year study also lets us precisely measure our strategic approach to fine-tune future campaigns and maximize results.